Continuing Development - Brand Identity.

Using a font with very thick and thin areas, however as i take aways the thinner areas this is when it starts to look a more interesting and really reflects the idea of rare. However i can help but think this font is t upmarket and loud its also very similar to the font used on the vogue magazine and I cant seem stop visualising it on the front cover of it.....i think possible go back to a more handwritten bold font.

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