Branding Spaces Research
- Olivia Katrina Lucie Goodenough
- Oct 31, 2016
- 1 min read
Branding Space
Branding architecture and the Future of Retail Design
“Brands are like people. They have personality, character , values , stories and a history. And like people, brands express themselves in a variety of ways. Through their logos, colors, slogans, campaigns, and products, companies respond to the growing need to reach out to their increasingly sophisticated audience through a range of different approaches and mediums. By developing innovative, branded spaces and experiences, brands ensure their ongoing relevance and influence in the public eye. The idea of the brand space as a retail location is not a surprising concept in its own right. What makes this approach so interesting and undeniably contemporary lies in the vast scope of current, unusual and unique applications of the spatial experience to redefine the image of a brand through its physical presence.”
