Packaging Icons

For the packaging I realised they each needed either a word or icon for the consumer to identity what is inside. I create these illustrations to show each element of the clothing. And gave names such as Flamingo Feet, Black Satin and Nude Skin, I did this because stating Pointe shoes or tights seemed a little obvious and boring. And from my own experience it easier to remember what your style if its name (Topshop - do a range of jeans with names – Joni, Orson, Jamie etc. all names are identify with different shape cut jeans). I kept the branding very similar to the advertisement to with simple line drawings, drop shadow effect and black, white and light beige pallet.

#Branding