Nike & Fitbit

I chose to research Nike and Fitbit, because I’m a huge fan of their products and how they empowering people and promoting healthy living, one of my favourite and humours advertisement created is the Nike Woman - Better for it – Inner thoughts. Both company are selling a healthy lifestyle choice, Nike has the iconic tick and fashionable workout clothing and shoes that looks enjoyable to wear 24/7. The Fitbit is technology based to improve your performance through a range or products, recording your daily activity of steeps stairs climbed and some even show your blood pressure. I admire their natural advertisements with clever wording to include their brand name (eg. Fitbit, gobit, flowfit, glowfit, spinfit, streetfit, pullfit)

#Branding